We analyzed page-level engagement data across 150 CRE offering memorandums sent to 4,200+ investors between September 2025 and January 2026. Here are the headline numbers.
How investors actually review an OM:
Average first-view session: 2 min 47 sec
68% of viewers never scrolled past page 8
The top 3 sections account for 60% of total reading time
Executive summaries are read after financials, not before
What separates top-performing OMs from the rest:
First-page layout had a 91% impact on inquiry rates depending on what information appeared above the fold
One specific 1-page section nearly doubled the forward rate to partners and investment committees
5 common content gaps appeared in almost every OM that received zero inquiries over 30 days
The optimal page count range outperformed both shorter and longer OMs
What the full report covers:
A/B test results comparing two first-page layouts
Section-by-section time and engagement data (10 sections ranked)
The 5 content omissions that correlate with zero investor response
Financial presentation format comparison (tables vs. narrative vs. visuals)
Follow-up timing benchmarks (optimal window and channel mix)
Page-by-page ideal OM templates for multifamily, retail, office, industrial, and mixed-use
See full report: https://bridgepdf.link/s/bridge-pdf/blog-om-engagement-report
